Press kit

The Fadehaus brand

Writing about Fadehaus? Everything you need is here: the wordmark, the marks, both lockups, and our colors. Grab what you need, in vector or pixels.

The wordmark

The Fadehaus logo is the wordmark: the name set in Maven Pro SemiBold, closed with a square full stop. Light letters for dark grounds, charcoal for light. The SVG carries its own font, so the type stays editable vector anywhere.

The FADEHAUS wordmark in light ink with a square orange full stop, on a dark ground

On dark grounds

Light ink for charcoal and dark photographic grounds. Transparent background.

SVG PNG
The FADEHAUS wordmark in charcoal ink with a square orange full stop, on a light ground

On light grounds

Charcoal ink for cream and pale grounds. Transparent background.

SVG PNG

The capsule mark

The app icon and avatar mark: a capsule crossed by three orange fade bands. Use it where the wordmark has already done its job, or where only a square icon fits.

The Fadehaus capsule mark: a cream capsule crossed by three orange fade bands, on a dark ground

On dark grounds

The cream capsule for charcoal and dark photographic grounds. Transparent background.

SVG PNG
The Fadehaus capsule mark in its light-ground colorway, on a light ground

On light grounds

The capsule for cream and pale grounds, with a mono-orange variant for single-color placements.

SVG On white SVG Mono SVG
The Fadehaus capsule mark on a solid charcoal tile

On a tile

The capsule baked onto a solid charcoal square, for avatars and placements that need their own ground.

SVG PNG Deep SVG
The Fadehaus app icon: the capsule mark on a rounded charcoal tile

App icon

The rounded-tile icon family, plus the favicon that ships with the site.

Dark SVG Light SVG Tinted SVG Favicon SVG

The haus mark and lockups

The isometric haus, on its own and locked up with the wordmark. SVG is the source of truth; PNG is there when vector won't do.

The Fadehaus haus mark: an isometric haus with an orange roof

The haus

The haus on its own, for places the wordmark has already done its job. Transparent background.

SVG PNG
The Fadehaus haus mark in its light-ground colorway: an orange roof over a charcoal haus

The haus, light grounds

The same haus with its fades baked for cream and pale grounds. Nothing here is transparent, so it holds up wherever it lands.

SVG PNG
The Fadehaus horizontal lockup: the haus mark beside the FADEHAUS wordmark with a square orange period

Horizontal lockup

Mark plus wordmark, for headers and wide placements. The SVG carries its own font, so the type stays editable vector anywhere.

SVG PNG
The Fadehaus stacked lockup: the haus mark above the FADEHAUS wordmark

Stacked lockup

Mark above wordmark, for square and centered placements. Same self-contained SVG treatment.

SVG PNG

The colors

Five values carry the whole identity. Orange is the only accent; everything else is warm neutral. Click a swatch to copy its hex.

Product shots

Press-ready app photography lands here at launch. Until then, if you need a screen for a story, ask us on the contact page and we will send the current build.

Photo: phone in hand, Discover on screen
Photo: phone on the counter, booking confirmed
Photo: barber at the chair, day board on screen

Using the marks

The short version: use the files as they are, on grounds where they read clearly.

Do
  • Use the provided files, unmodified.
  • Place the light variants on charcoal or dark photographic grounds.
Don't
  • Recolor, outline, or add effects to the marks.
  • Stretch, rotate, or redraw any part of them.
  • Crowd them with other logos or type.

Clear space: keep a margin of at least the roof's height on every side of the mark, and don't set it smaller than 24 pixels tall. The period after the wordmark is a square, always. That's the whole rulebook.

Need something that isn't here, or a word from us? Reach the team through the contact page.